All-Time Tissue Brand Design

Clock Products Ltd has partnered with E&M Creative Agency to develop the visual identity for their new tissue brand, All-Time. The objective is to create a unique and memorable brand identity that resonates with consumers and establishes All-Time as a trusted and recognizable name in the market. This includes designing the brand name, logo, selecting brand colors, and determining the typography to be used across various marketing materials. The brand logo will be a wordmark type, focusing solely on the company name, to align with the timeless and popular design aesthetics commonly associated with toilet paper brands. The selected colors and typography should reflect the brand’s values of quality, reliability, and trustworthiness. The project timeline is set for four weeks, with initial concepts to be presented within two weeks for feedback and revisions, and final deliverables expected by the end of the fourth week for implementation across marketing materials.

Our Role

Clock Products Ltd partnered with E&M Creative Agency to develop the visual identity for the All-Time tissue brand. Our deliverables included crafting a unique look and feel for the brand, defining the brand name, selecting brand colors, designing the logo, and determining the typography. For the brand logo, we opted for a wordmark type, focusing solely on the company name, a choice that aligns with the timeless and popular design aesthetics commonly associated with toilet paper brands.

Clock Products Ltd partnered with E&M Creative Agency to work on the All-Time tissue brand design phase. The project involved creating a unique visual identity for the brand, including the brand name, logo, colour scheme, and typography.

Deliverables:

The project resulted in the following deliverables:

Tissue brand look and feel
Brand name
Brand colours
Brand logo
Typography

Direction:

Brand Logo:

A brand logo is a core element of a brand’s visual identity, representing the organization at its best. The All-Time logo is a wordmark type, which includes only the company name and is a popular and timeless choice for toilet paper brands.

Typography:

Typography is crucial in brand design as it represents the brand’s personality and values, communicates the message to the target audience, and sets the brand apart from competitors. Therefore, montessarat font was selected for the All-Time tissue as it creates a lasting impression and enhances readability.

Brand Colors and Product Packaging:

Additionally, The All-Time tissue brand colour scheme includes purple and white, with feather detailing in the background linking the softness of the toilet paper to feathers. The design was applied to the product packaging and tissue to ensure consistency and brand recognition.

Logo Application and Business Collaterals:

Lastly, logo applications and business collaterals were designed to maintain brand consistency across all platforms to showcase the brand’s visual identity.