Autopart Battery

Pb8 is part of the AUTOPART group which specialises in the production of Premium class batteries. Pb8 is responsible for sales and development of trade relations in the Middle East and Africa as well as in selected European countries. As we launch our brand in the African market (Kenya-East Africa), we would like to create a digital campaign that relates to the African market.

Our Role

As EM Creative Agency, our role is to support Pb8 in launching their premium battery brand in the African market, specifically in Kenya. We are tasked with running a digital campaign to enhance product awareness, create market-specific digital assets, build brand visibility, and develop and manage social communities. Our campaign, titled “More Than A Battery, Made for Africa,” leverages our expertise in digital marketing to ensure a successful launch and strong brand presence in the region. We aim to support Pb8’s distributors and dealers by providing comprehensive marketing solutions that resonate with the African audience.

The challenge

We have our distributor and dealers in the African market that have been importing the product. We would love to support their marketing activities by running a digital campaign.

The digital campaign seeks to achieve the following objectives:

  • Product awareness to direct consumers.
  • Creation of digital assets in the African market communicating to the African audience.
  • Create brand visibility.
  • Digital marketing, creation of social communities, management of the communities and engagement.
  • Creation of digital assets (designing of communication collateral, videos, landing page, email marketing among others)
The solution

EM Creative Agency created the digital marketing assets and a campaign coined ‘More Than A Battery, Made for Africa’
Check out some of our assets above and follow the campaign as it’s still live.

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