Black Storm Battery

Salvador Caetano, located at Crater Automobiles Centre, off Mombasa Road Nairobi, has been designated by Autopart SA as its representative and official distributor of the Black Storm Battery brand in Kenya. The entire Battery range, from passenger cars to SUVs.

Our Role

As EM Creative Agency, our role is to support Salvador Caetano in launching the Black Storm Battery brand in Nairobi, Kenya. We will run a Festive Season digital campaign to increase product awareness, create market-specific digital assets, build brand visibility, and develop and manage social communities. Our campaign, titled “Choose it FAST, get it FAST and use it LONGER!”, will leverage our digital marketing expertise to ensure a successful launch and strong brand presence in the Kenyan market.

The challenge

Salvador Caetano will be launching Black Storm Battery brand in Africa, Nairobi, Kenya for the 1st time. We would love to support the marketing activities by running a Festive Season digital campaign. The digital campaign seeks to achieve the following objectives:

Product awareness to direct consumers.
Creation of digital assets in the African market communicating to the African audience.
Create brand visibility.
Digital marketing, creation of social communities, management of the communities and engagement.
Creation of digital assets (designing of communication collateral, videos, landing page, email marketing among others)