Cadbury instore activation

E&M Creative Agencyâ€™s ethos has been to design practical solutions to suit the needs of the sectors we serve. We are experts in all things marketing, advertising, research, design, printing, branding, digital, experiential, activations, promotions, M&E systems, research and strategy.

Cadbury is a British multinational confectionery company fully owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world after Mars. Mondelez approached us to conceptualize, and design, a TTL Experiential Marketing Campaign/Activation doing a pure wet sampling drive for consumer trial and ins-store consumer emersion activations in the top 32 modern trade stores/supermarkets, 2 weekends (2 days each), 120 total activations for Indulge with Hot Cocoa, Spin digital wheel and Win Campaign.

Our Role

As E&M Creative Agency, our role was pivotal in conceptualizing and executing Cadbury’s TTL Experiential Marketing Campaign. Tasked with recruiting young female adults into the Cadbury Drinking Chocolate brand, we designed engaging in-store activations and wet sampling drives across top supermarkets, aiming to build brand love, drive sales, and reinforce the brand’s purpose of generosity. Our achievements include exceeding sales targets by 238% and surpassing sampling targets by 102%, showcasing our ability to deliver successful campaigns that resonate with consumers and drive tangible results.

Why are we doing this?

Our key objective is to recruit young female adults aged 22 – 35 years into the Cadbury drinking chocolate brand and make it a key part of their hot beverage CONSIDERATION set through the Cadbury instore activation.

Other objectives include:

Building brand love
Driving incremental volumes of Cadbury drinking chocolate through sampling and prizes to be won.
Reinforcing the brand’s purpose and igniting customers to purchase it.

How will this work?

The campaign through its various execution touch-points will focus on communicating brand purpose (Generous Instincts/Generosity).

By indulgence (wet sampling in the store) motivating women with prizes that bring joy, hence creating lasting memories. This will reinforce the Cadbury 3in1 Drinking Cocoa brand purpose of generosity, giving joy to women, and riding on the generosity of the Christmas season.
Rewarding Kenyan women with instant prices such as spa vouchers, retail shopping vouchers and magic cups through the spin and win campaign to drive the brand purpose of Generous instincts by giving joy to women hence lasting memories.

Prizes To Be Won

Spa Vouchers
Shopping Vouchers
Magic Cups

Achievements

Whether you need to build brand awareness, drive sales, or engage with your target audience. We have the expertise and resources to deliver a successful campaign. Our team of experienced professionals will work closely with you to understand your unique needs and create a tailored solution that delivers real results.
So why wait? Contact us today to discuss your TTL marketing needs and see how we can help take your brand to new heights.