At E&M Creative Agency, our guiding principle is to craft tailored solutions that precisely match the demands of the industries we cater to. With mastery in marketing, advertising, research, design, printing, branding, digital services, experiential marketing, activations, promotions, M&E systems, as well as research and strategy, we excel in providing comprehensive support across various domains.
Why did we do this?
1. To drive volumes and encourage engagement with the consumer promotion through sales.
2. To drive the Grand Prizes competition through the WhatsApp Bot for consumers to stand a chance to WIN amazing prizes.
Where did we Execute?
Kenya – Countrywide
How did this Work?
Mechanics: Consumers bought any 4 participating SKUs and got a chance to win an instant reward through a digital spin the wheel.
Instant rewards included a Cadbury branded jersey, drawstring bag, and football.
Grand Prizes included:
- PS 5 (825 GB)
- 55-Inch smart TV.
- Favorite team original jersey with the winner’s name printed on the back.
- Shopping vouchers.
- Cadbury FC Football Kits.
What were the results?
- Cumulative target for a 6 days campaign – 30,208 pieces
- Achievement: 39,521 pieces sold.
- We exceeded our target by 13%.