Why Are We Doing This?
The primary goal is to enhance brand love, creating a lasting relationship between Chappies and its consumers. The strategy involves using platform and creative assets to make the brand more relatable, engaging, and aligned with a sense of purpose. The client aims to drive volume sales and conversions through unique activation mechanics that provide added value to the consumers.
Where and When:
The activation took place at Zimpeto Market on Saturday, 30th September, from 10 am to 2 pm.
Mechanics:
Option 1:
- Buy 15 bags of Chappies.
- Receive branded Chappies merchandise.
- Gain 3 entries into a contest.
Option 2:
- Buy 10 bags of Chappies.
- Receive branded Chappies merchandise.
- Gain 2 entries into a contest.
Option 3:
- Buy 5 bags of Chappies.
- Receive branded Chappies merchandise.
- Gain 1 entry into a contest.
Activities:
Dancing Entertainment:
Engaging dance performances to create a lively and enjoyable atmosphere.
Promotion Activities:
Promotional activities to showcase the unique features and benefits of Chappies.
Van Sales:
Mobile sales units offering Chappies at promotional prices to encourage on-the-spot purchases.
Questions and Answers:
Interactive sessions allowing consumers to learn more about Chappies and participate in Q&A sessions.
Achievements:
During the activation at Zimpeto Market:
Sales:
- 10 boxes sold.
- 300 bags distributed.
Engagement:
- 600 consumers actively participated in the various activities.
Retailer Participation:
- Over 50 retailers engaged, showcasing the campaign’s effectiveness in reaching the trader level
