Chappies Surprise Your Mind Trade Activations Launch

In a rapidly evolving digital landscape, capturing the attention and interest of the target audience (TA) is becoming increasingly challenging. To overcome this hurdle,we developed an innovative approach for Chappies to unwrap curiosity, amplify engagement, and drive conversions among the target audience in Mozambique. This case study highlights the successful implementation of our strategy and its impact on achieving the desired outcomes.

Our Role

In a digitally competitive environment, we crafted an innovative strategy for Chappies in Mozambique to enhance engagement and drive sales. Our approach focused on fostering brand affinity and boosting sales volumes through creative activations. We provided end-to-end services, from conceptualization to designing and branding materials for trader activation launches in Zimpeto and Xiqulene markets. Our mechanics offered incentives for Chappies purchases, accompanied by entertaining activities and giveaways. Leveraging influencer marketing with Eunice Andrade Valgy further amplified our campaign. The results were impressive, with significant engagement and successful sales outcomes across both markets.

WHY ARE WE DOING THIS?

Brand Love – Use platform & creative assets through fun, engaging & purpose-driven mechanics.
Drive volume -Drive incremental volumes of Chappies – Consumer & Traders level Drive conversions through activations

DELIVERABLES

Proposal Conceptualisation.
Creative – Design, Print and Branding for – Posters, Vans,Container, Banner
Trader Activation Launch

WHERE

Zimpeto & Xiqulene Markets

MECHANICS

Option 1 Buy 15 Bags of Chappies, get branded Chappies merchandise and 3 x entries Option 2 Buy 10 Bags of Chappies, get branded Chappies merchandise and 2x entries Option 3 Buy 5 Bags of Chappies, get branded Chappies merchandise and 1 x entry

ACTIVITIES

Dancing entertainment
Promotion activities
Van sales
Rewarding of consumers & retailers
Trade market activation background

GIVEAWAYS

500 key rings
500 pens
150 t-shirts
150 caps
150 lesos
200 books Entries to win a branded container

VALUE ADD

Chappies’ value addition includes influencer marketing with Mozambique influencer Eunice Andrade Valgy, who created one Instagram reel promoting the brand.

SALES AND GIVEAWAYS

Zimpeto