Crown Paints Roadshow

We had a roadshow activation to popularize Crown Paints Dabo Dabo promotion in tier 1, 2, 3 and 4 dealer outlets in major towns across the country. Painters were registered in Team Kubwa app and taught how to earn and redeem loyalty points. Loyal customers were also incentivized.

Our Role

As the marketing agency behind the Crown Paints Dabo Dabo promotion roadshow activation, our role was to popularize the campaign across dealer outlets in major towns, register painters into the Crown Team Kubwa loyalty app, and incentivize loyal customers. We achieved significant milestones including registering over 200 painters into the app, rewarding 1500 loyal customers with branded merchandise, and ensuring poster placements in 1000 dealer shops along with the distribution of 3000 flyers, all contributing to the campaign’s success in increasing brand awareness, customer engagement, and loyalty.

Project objectives

Popularize Crown Paint Dabo Dabo campaign through roadshow, poster place and issuing out flyers.
Register painters to Crown Team Kubwa loyalty app to be able to earn and redeem points.
Reward loyal customers.

Key wins

Registered over 200 painters in Crown Team Kubwa app.
Rewarded over 1500 customers with umbrellas, t-shirts, reflectors, key rings and pens.
Poster placement to at least 1000 dealer shops.
Issued out at least 3000 flyers.