Crown Paints Roadshow

The Brief

We had a roadshow activation to popularize Crown Paints Dabo Dabo promotion in tier 1, 2, 3 and 4 dealer outlets in major towns across the country. Painters were registered in Team Kubwa app and taught how to earn and redeem loyalty points. Loyal customers were also incentivized.

Project objectives

  1. Popularize Crown Paint Dabo Dabo campaign through roadshow, poster place and issuing out flyers.
  2. Register painters to Crown Team Kubwa loyalty app to be able to earn and redeem points.
  3. Reward loyal customers.

Key wins

  1. Registered over 200 painters in Crown Team Kubwa app.
  2. Rewarded over 1500 customers with umbrellas, t-shirts, reflectors, key rings and pens.
  3. Poster placement to at least 1000 dealer shops.
  4. Issued out at least 3000 flyers.