The objective is to achieve a clear, strong messaging to the Kenyan consumers, introducing the cool brand of Stimorol into the market and highlighting what we stand for in a relevant, clear way. With this in mind we want to:
- Increase market share growth
- Create loyalty & brand affinity
- Sample & Sell
- Promote brand love
Mechanics
Buy any 2 packs of Stimorol, provide proof of purchase, sample, participate in the experience at the experiential center, access digital spin the wheel game to spin and win instant prizes (Deck of cards, power banks, bandanas, bucket hats, sunglasses, earphones & phone).
Activities
- Racing game
- Board games
- Dancing battles
- Gimble
- Sampling
- Picture props
- Full set up at the launch
- Giveaways as per the launch
Giveaways
- Deck of cards
- Power banks
- Bandanas
- Bucket hats
- Sunglasses
- Earphones
- Phone
