The solution
Driven by consumer and market insights, we designed a communication strategy that focuses on John Bannermans rich tradition and heritage. Hence coining a campaign “STRONG IN CHARACTER, BOLD IN FLAVOUR” In addition, using our database we booked in- trade and off-trade stores for branding.
Tools we used
RFM: Booked in-trade and off-trade stores, geo-fenced and passed over the database to client.
Design, print, branding and installation.
The result
We identified branding opportunities off- trade and in-trade. Designed, printed and branded the five pilot stores which gave instant return on investment. This resulted to extension of our contract from five stores to over 200 stores in East Africa.
Cool win
Extension of contract from pilot (five stores in Nairobi) to over 200 stores in East Africa.
