Therefore, we need to come up with a proposal on how to regain, grow and sustain market share focusing on Economy Vesta Plastic paint.
- To offer a BTL Campaign roadshow.
- Build brand equity (brand awareness & visibility) as well as gain more shop share (conversion) by positioning Vesta range of products as the best and the to go to product of choice
- To win painters, dealers and general public confidence through education, entertainment and rewarding both loyal customers and new clientele.
- Covered the whole of Central region by the Caravan sensitising, educating, recruiting & rewarding new clients
- Registered over 500 painters in Crown Team Kubwa app.
- Rewarded over 2,500 customers with umbrellas, t-shirts, reflectors, key rings and pens.
- Poster placement to at least 1,500 dealer shops.
- Issued out at least 5,000 flyers.
- Recruited over 250 new customers