Why are we doing this?
The following are the key objectives for the Oreo Instore Activations:
- To increase sales of Oreo packs by implementing a sales drive mechanic that offers instant gratification to consumers in stores
- To drive brand engagement by creating meaningful interactions between consumers and the Oreo brand during the activation sessions
Where will we execute?
Execution location: Kenya countrywide
Outlets: 60 MT outlets across key accounts (Carrefour, Naivas, Quickmart, Chandarana)
Target days: Saturday and Sunday – 1 Brand Ambassador per store
Activation period: 3 weekends/6 days
Total number of activation sessions: 360 activations
How will this work?
- Buy four packs of Oreo 133g each – You will receive an Oreo-branded sipper cup.
- Buy two packs of Oreo 133g each.
- Scan the QR code or send a message with the word “Hi” to the WhatsApp number +254 745707785 to register.
- Follow the prompts from the WhatsApp bot to submit your entry for a chance to win playful prizes.
Prizes to be won
- Instant giveaways – Oreo brand sipper cups
Prize Type Prize
- Grand Prize PS5 825gb
- Runner up Android Tablet
- Price 1 JBL Flip 5 BT Speaker
- Price 2 Android Smart Watch
- Price 3 Shopping voucher @ $50
This is what we achieved through the Oreo Instore Activations:1
- The 6-day campaign had a sales target of 31,056.
- The actual sales achieved during the campaign amounted to 36,006, exceeding the target.
- Target performance cumulative was at 116%, indicating the campaign exceeded its sales targets.
- The campaign successfully exposed consumers to the different OREO variants beyond the original vanilla flavor.
- Progressive sales growth and increased awareness of the other variants were observed.
- Overall, the campaign successfully drove sales, increased awareness of the different product variants, and generated consumer interest in the brand.
In conclusion, this Oreo instore activations campaign was a great success, exceeding sales targets by 16% and driving brand engagement with playful prizes and giveaways for participating consumers. If you’re looking for effective TTL marketing strategies like this, Contact Us to learn how we can help your brand achieve similar success. Visit our website at https://emcreative.co.ke/