Royal Baking Powder Wholesaler Activations

Royal Baking Powder, a major baking powder producer, initiated a wholesaler activation campaign in T.T. with the aim of increasing brand preference and driving sales volumes. The campaign’s objectives included enticing customers to choose Royal Baking Powder, fostering brand love, and enhancing brand visibility in T.T. Through a reward system offering a branded bucket with the purchase of 2 cases of Royal Baking Powder 50g, the activation targeted 20 TT outlets across key accounts in Maputo, Mozambique, over two weekends with eight activations. While achieving 49% of the target performance, the campaign generated significant sales, totaling 1960 against a target of 4000.

Our Role

Royal Baking Powder, a leading producer of baking powder, sought to increase brand preference and drive sales volumes through a wholesaler activation campaign in T.T. Our objectives included enticing customers to choose Royal Baking Powder, fostering brand love, and enhancing brand visibility in T.T. The mechanics involved offering a reward of a branded bucket with the purchase of 2 cases of Royal Baking Powder 50g. This activation targeted 20 TT outlets across key accounts in Maputo, Mozambique, over two weekends with eight activations. Despite achieving 49% of the target performance, the campaign generated significant sales, totaling 1960 against a target of 4000.

Royal Baking Powder is one of the largest producers of baking powder. We were tasked to run a wholesaler activation with the aim of enticing customers to purchase Royal Baking Powder as a key brand of choice for baking/cooking to drive volumes in T.T.

Why are we doing this?

Through this activation our goals are:

Entice customers to purchase Royal Baking Powder as a key brand of choice for baking/cooking to drive volumes in T.T
Build brand love by inspiring consumers to try more Royal Baking Powder related recipes and create their own traditions
Create more awareness and visibility of the brand in T.T.

Mechanics

Buy 2 Royal Baking Powder 50g Cases-Get reward with an instant reward (Bucket)

Platforms: Where will we execute?

Maputo Mozambique

1.20 TT outlets across key accounts (Cogef, Tijuca, Mujano, Sultan,Rio Verde, SuperMercado, Dinamica, CC import, Tijuca, Lion Brand, Mohamad Ayuba)

2 Weekends,8 activations.

Instant Giveaways:

Royal Baking Powder branded bucket.

Achievements:

Target: Target for the 4-day campaign was 4000

Achievement: Total sales amounted to 1960

Target performance cumulative was 49%

Royal Baking Powder Wholesaler Activations

Our Role

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Royal Baking Powder Wholesaler Activations

Our Role

What we can do

We are here to empower brands like yours to thrive in the ever-evolving digital landscape.

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