Royal Baking Powder is one of the largest producers of baking powder. We were tasked to run a wholesaler activation with the aim of enticing customers to purchase Royal Baking Powder as a key brand of choice for baking/cooking to drive volumes in T.T.
Why are we doing this?
Through this activation our goals are:
- Entice customers to purchase Royal Baking Powder as a key brand of choice for baking/cooking to drive volumes in T.T
- Build brand love by inspiring consumers to try more Royal Baking Powder related recipes and create their own traditions
- Create more awareness and visibility of the brand in T.T.
Mechanics
Buy 2 Royal Baking Powder 50g Cases-Get reward with an instant reward (Bucket)
Platforms: Where will we execute?
Maputo Mozambique
1.20 TT outlets across key accounts (Cogef, Tijuca, Mujano, Sultan,Rio Verde, SuperMercado, Dinamica, CC import, Tijuca, Lion Brand, Mohamad Ayuba)
2 Weekends,8 activations.
Instant Giveaways:
Royal Baking Powder branded bucket.
Achievements:
Target: Target for the 4-day campaign was 4000
Achievement: Total sales amounted to 1960
Target performance cumulative was 49%