Stimorol Daystar Univeristy

Introducing the cool brand of Stimorol into the market and highlighting what we stand for in a relevant, clear way.

Our Role

As E&M Creative Agency, our role is to introduce the cool brand of Stimorol to the Kenyan market with clear and strong messaging. Our objectives are to increase market share, create loyalty and brand affinity, and promote brand love through an engaging campaign. This includes purchase incentives, interactive activities like racing games, dancing battles, and board games, along with direct product sampling and social media-friendly photo opportunities. We will set up a comprehensive launch event and distribute branded giveaways such as power banks, bandanas, and sunglasses to create a memorable and impactful brand experience.

The objective is to achieve a clear, strong messaging to the Kenyan consumers, introducing the cool brand of Stimorol into the market and highlighting what we stand for in a relevant, clear way. With this in mind we want to:

Increase market share growth
Create loyalty & brand affinity
Sample & Sell
Promote brand love

Mechanics

Buy any 2 packs of Stimorol, provide proof of purchase, sample, participate in the experience at the experiential center, access digital spin the wheel game to spin and win instant prizes (Deck of cards, power banks, bandanas, bucket hats, sunglasses, earphones & phone).