Stimorol Kenyatta University

Introducing the cool brand of Stimorol into the market and highlighting what we stand for in a relevant, clear way.

Our Role

E&M Creative Agency will introduce Stimorol to the Kenyan market with clear and strong messaging to increase market share, build loyalty, and promote brand love. The campaign involves purchasing two packs of Stimorol, providing proof of purchase, and participating in activities like racing games, board games, dancing battles, and a spin-the-wheel game to win prizes such as power banks, bandanas, and sunglasses. The launch will feature interactive experiences, giveaways, and photo props to enhance engagement and visibility.

The objective is to achieve a clear, strong messaging to the Kenyan consumers, introducing the cool brand of Stimorol into the market and highlighting what we stand for in a relevant, clear way. With this in mind we want to:

Increase market share growth
Create loyalty & brand affinity
Sample & Sell
Promote brand love

Mechanics

Buy any 2 packs of Stimorol, provide proof of purchase, sample, participate in the experience at the experiential center, access digital spin the wheel game to spin and win instant prizes (Deck of cards, power banks, bandanas, bucket hats, sunglasses, earphones & phone).