Solution
The campaign focused on communicating the brand’s value proposition of boosting productivity and efficiency. We achieved this through a mix of content creation, creative artwork designs, landing page optimization, and paid advertising on LinkedIn and Google Search/Display. This is to ensure a successful Lead Generation Campaign. for the SME Boost solution.
Deliverables
- Publishing 2 blogs per month and 2 posts per week on social media platforms. So as to provide value to our target audience and promote SME Boost.
- Designing visually appealing banners and social media posters that were consistent with SME Boost branding.
- Creating a landing page that was optimized for search engines to drive traffic and generate leads.
- Highlighting the benefits of SME Boost on the landing page and encouraging visitors to sign up for a webinar to learn more about the solution.
- Running paid ads on LinkedIn and Google Search/Display to reach a wider audience and generate leads.
To further elaborate on the deliverables for the Campaign., our team developed a content strategy that addressed the pain points and challenges commonly faced by small and medium businesses. We designed this content to educate our target audience and create awareness about the benefits of the SME Boost solution.
We created visually appealing banners and social media posters to capture the attention of our target audience and drive engagement. These creative artworks were consistent with the brand’s messaging and value proposition, helping to establish a cohesive brand identity.
Our team optimized and designed a landing page to convert visitors into leads, highlighting the benefits of SME Boost and encouraging them to sign up for a webinar to learn more about the solution. We ensured a seamless user experience for visitors accessing the page from mobile devices by designing it to be mobile-responsive
The paid advertising campaign on LinkedIn and Google Search/Display was designed to reach a wider audience and generate leads. Our team used highly targeted keywords and ad copy. This resonated with the target audience, resulting in a high click-through rate and increased traffic to the landing page.
RESULTS:
The campaign was a success, with the following results:
- The campaign generated 52 leads with 2,110 clicks and 234,537 impressions.
- The 4 blogs helped establish SME Boost as a thought leader in the industry and were well-received.
- The optimized landing page resulted in a drop in the bounce rate by 68.13 % and an increase of 557.22% in new users in web traffic and lead generation.
- The overall campaign met the goal of increasing brand awareness, generating leads, and reinforcing our value proposition.
The 3-month digital campaign for Cloud Productivity Solutions’ SME Boost solution successfully increased brand awareness and reinforced the brand’s value proposition. By developing a cohesive content strategy, creating visually appealing creative artwork, optimizing the landing page, and running a targeted paid advertising campaign, we were able to drive engagement and increase conversions for a successful Lead Generation Campaign.