Project objective
Driving product visibility, availability, pricing and sales (Perfect store Execution) in MT.
Key win
- Increased share of shelf by 25%
- Growth revenue by 8%
- Product availability from 55% to 80%
- Plano-gram execution by 85%
- Minimized expiry to 0% ( FEFO Concept)
| CHANNEL | UNIVERSE | ACTIVE COVERAGE |
| Modern trade merchandising | 200 | 195 |
| General trade merchandising | 1000 | 950 |