William Lawsons

The Brief

We have trained and deployed field marketing merchandisers to ensure products retain a competitive edge in terms of availability, share of shelf, product visibility and sales across all Tier 1 and Tier 2 stores and strategic Tier 3 stores.

Project objective

Driving product visibility, availability, pricing and sales (Perfect store Execution) in MT.

Key win

  • Increased share of shelf by 35%
  • Growth revenue by 15%
  • Product availability from 55% to 100%
  • Plano-gram execution by 95%
CHANNELUNIVERSEACTIVE COVERAGE
Modern trade merchandising7550
General trade merchandising150150