Project objective
Driving product visibility, availability, pricing and sales (Perfect store Execution) in MT.
Key win
- Increased share of shelf by 35%
- Growth revenue by 15%
- Product availability from 55% to 100%
- Plano-gram execution by 95%
CHANNEL | UNIVERSE | ACTIVE COVERAGE |
Modern trade merchandising | 75 | 50 |
General trade merchandising | 150 | 150 |