Sony Brand Experience Zone – Below The Line Activation at MPESA Sokoni Festival
Project Objective The objective was to design and execute a high-impact Sony Brand Experience Zone that: The Challenge Key challenges […]
Project Objective The objective was to design and execute a high-impact Sony Brand Experience Zone that: The Challenge Key challenges […]
Project Objective The objective was to enhance brand visibility and customer engagement through high-quality POS materials and functional merchandise that
The Challenge Family Bank, a leading financial institution in Kenya, sought to revamp its branch identity to align with its
Project Overview Jotun, a global leader in decorative and protective paints, sought to amplify its brand visibility across key African
Key Activities Strategic Market and School Outreach The activation targeted high-density and strategic locations to ensure maximum reach and impact.
Campaign Objectives Campaign Mechanics Mechanic 1 Mechanic 2 Campaign Execution 150g – 11,234 Cadbury Chocolate bars sold 80g – 36,568
Campaign Strategy: Product Highlight: Showcasing the benefits and ingredients of Afrisense bathing bars. Lifestyle Content: Creating content that resonates with
Campaign Goals: Campaign Strategy: Product Showcase: Highlighting the new packaging and enhanced stain-removing formula. Nostalgia: Evoking nostalgia for the Ushindi
Campaign Mechanics: In-Store Activation: Campaign Execution: Results: