Mlima Kenya Ng’ara Na Rangi Ya Vesta Campaign

Therefore, we need to come up with a proposal on how to regain, grow and sustain market share focusing on Economy Vesta Plastic paint. Project objectives To offer a BTL Campaign roadshow. Build brand equity (brand awareness & visibility) as well as gain more shop share (conversion) by positioning Vesta range of products as the […]

Crown Paints Roadshow

Project objectives Popularize Crown Paint Dabo Dabo campaign through roadshow, poster place and issuing out flyers. Register painters to Crown Team Kubwa loyalty app to be able to earn and redeem points. Reward loyal customers. Key wins Registered over 200 painters in Crown Team Kubwa app. Rewarded over 1500 customers with umbrellas, t-shirts, reflectors, key […]