Sony Brand Experience Zone – Below The Line Activation at MPESA Sokoni Festival
Project Objective The objective was to design and execute a high-impact Sony Brand Experience Zone that: The Challenge Key challenges […]
Project Objective The objective was to design and execute a high-impact Sony Brand Experience Zone that: The Challenge Key challenges […]
Project Objective The primary goal was to build strong brand equity and customer loyalty by transforming everyday retail touchpoints into
Key Campaign Objectives: Activation Mechanics & Tactics: Impactful Results: Tangible Growth & Strengthened Market Position The campaign successfully delivered significant
Key Activities Strategic Market and School Outreach The activation targeted high-density and strategic locations to ensure maximum reach and impact.
The Strategy To address these challenges, we designed a multi-faceted activation strategy centered around *localized market activations, **incentivized consumer engagement,
To address these challenges, we designed a multi-faceted activation strategy centered around localized events, product sampling, and incentivized consumer engagement.
Campaign Objectives Campaign Mechanics Mechanic 1 Mechanic 2 Campaign Execution 150g – 11,234 Cadbury Chocolate bars sold 80g – 36,568
Campaign Mechanics: In-Store Activation: Campaign Execution: Results:
Why did we do this? Where did we Execute? Leading supermarkets across Kenya. How did this Work? What were the
At E&M Creative Agency, our guiding principle is to craft tailored solutions that precisely match the demands of the industries
Royal Baking Powder is one of the largest producers of baking powder. We were tasked to run a wholesaler activation