WHY ARE WE DOING THIS?
- Brand Love – Use platform & creative assets through fun, engaging & purpose-driven mechanics.
- Drive volume -Drive incremental volumes of Chappies – Consumer & Traders level Drive conversions through activations
DELIVERABLES
- Proposal Conceptualisation.
- Creative – Design, Print and Branding for – Posters, Vans,Container, Banner
- Trader Activation Launch
WHERE
Zimpeto & Xiqulene Markets
MECHANICS
Option 1 Buy 15 Bags of Chappies, get branded Chappies merchandise and 3 x entries Option 2 Buy 10 Bags of Chappies, get branded Chappies merchandise and 2x entries Option 3 Buy 5 Bags of Chappies, get branded Chappies merchandise and 1 x entry
ACTIVITIES
- Dancing entertainment
- Promotion activities
- Van sales
- Rewarding of consumers & retailers
- Trade market activation background
GIVEAWAYS
- 500 key rings
- 500 pens
- 150 t-shirts
- 150 caps
- 150 lesos
- 200 books Entries to win a branded container
VALUE ADD
Chappies’ value addition includes influencer marketing with Mozambique influencer Eunice Andrade Valgy, who created one Instagram reel promoting the brand.
SALES AND GIVEAWAYS
Zimpeto
- 7 boxes sold
- Price per box- 3,000mt
- Price per pack- 114mt
- Packs sold: 210
Xikelene
- 21 boxes sold
- Price per box: 3,000
- Price per pack: 114mt
- Packs sold: 360 packs
KEY WINS
- 2,500+ consumers/ traders reach
- 100%Participation in Spin the wheel challenge
- 2,500+ consumers engagement through promotion activities
