Oreo Instore Activations
Why are we doing this? The following are the key objectives for the Oreo Instore Activations: Where will we execute? Execution location: Kenya countrywide Outlets: 60 MT outlets across key accounts (Carrefour, Naivas, Quickmart, Chandarana) Target days: Saturday and Sunday – 1 Brand Ambassador per store Activation period: 3 weekends/6 days Total number of activation …