Why are we doing this? The following are the key objectives for the Oreo Instore Activations: Where will we execute? Execution location: Kenya countrywide Outlets: 60 MT outlets across key accounts (Carrefour, Naivas, Quickmart, Chandarana) Target days: Saturday and Sunday – 1 Brand Ambassador per store Activation period: 3 weekends/6 days Total number of activation …
The Brief To begin with, the main aim of the activation is to introduce the trendy brand Stimorol to Kenyan consumers. By communicating a clear and powerful message to the audience, and emphasizing the brand’s values in a relevant and straightforward manner. Additionally, the primary objective of the campaign is to increase market share and …
Why are we doing this? Our key objective is to recruit young female adults aged 22 – 35 years into the Cadbury drinking chocolate brand and make it a key part of their hot beverage CONSIDERATION set through the Cadbury instore activation. Other objectives include: How will this work? The campaign through its various execution …
Running a school program in partnership with MoE (Ministry of Education) Mozambique where 84+ Secondary Schools will participate in a GK Quiz contest to win a Technology classroom. Why are we doing this? Our key objective is to drive the creative platform of “Surprise Your Mind” through engaging participation mechanics that pave way for learning …
The objective is to achieve a clear, strong messaging to the Kenyan consumers, introducing the cool brand of Stimorol into the market and highlighting what we stand for in a relevant, clear way. With this in mind we want to: Mechanics Buy any 2 packs of Stimorol, provide proof of purchase, sample, participate in the …
The objective is to achieve a clear, strong messaging to the Kenyan consumers, introducing the cool brand of Stimorol into the market and highlighting what we stand for in a relevant, clear way. With this in mind we want to: Mechanics Buy any 2 packs of Stimorol, provide proof of purchase, sample, participate in the …
The objective is to achieve a clear, strong messaging to the Kenyan consumers, introducing the cool brand of Stimorol into the market and highlighting what we stand for in a relevant, clear way. With this in mind we want to: Mechanics Buy any 2 packs of Stimorol, provide proof of purchase, sample, participate in the …
Therefore, we need to come up with a proposal on how to regain, grow and sustain market share focusing on Economy Vesta Plastic paint. Project objectives Key wins
