What are we doing?
We conducted key accounts across the country.
- Carrefour
- Chandarana
- Naivas
- Quickmart
- Magunas
- Cleanshelf
- Khetias
With a total of 720 activations taking place over 12 days per store from 8th July to 27th August, 2023. The campaign was designed to be a TTL experiential marketing campaign that would create a lasting impact on consumers and drive sales for Cadbury. We were also tasked to do Bournvita 200 grams for 4 days.
Why are we doing this?
Key Objective: Increase sales revenue and brand engagement for Cadbury Dairy Milk in-store activation through targeted marketing and promotional campaigns
Branding & Production :
We also did branding and production for mugs and tumblers for giveaways.
Where will we execute?
Kenya countrywide
1. 60 MT outlets across key accounts (Carrefour, Naivas, Quickmart, Chandarana Cleanshelf, Eastmatt & Magunas)
How will this work?
The Buy & Win mechanic was:
a) Buy 4 CDM 80g and get a branded tumbler.
b) Buy 2 CDM 150g and get a branded tumbler.
c) Buy 2 Bournvita 200g and get a branded
tumbler.
Shoppers were encouraged to donate modern-day
African stories across the available platforms for
the Kenyan market.
Prizes to be won
Instant giveaways
- Cadbury Mugs
- Cadbury Tumblers
Achievements
CDM Target: Cumulative target for the 8days was 53,185.
Total sales over the 8 days period were 70,616.
Target performance cumulative was at 133%.
Bournvita target: Cumulative target for the 6 days was 2,379.
Achievement: Total sales achieved were 1,624.
Sales: The 80gms SKU sold best than the 150gms.
