Salit Cooking Oil – Siri ndio hiyo 

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Campaign Strategy: 

  1. Brand Identity Reinstatement: We focused on reaffirming Salit Cooking Oil’s existing brand identity as an affordable and effective cooking oil. 
  1. Content Strategy: We developed content that emphasized the product’s affordability and ability to enhance the taste of meals.   
  1. Visual Appeal: We created eye-catching posters and art copies that captured attention and conveyed the brand’s messaging effectively. 
  1. Targeted Advertising: We strategically placed paid ads on Facebook and Instagram, targeting existing customers and potential new buyers. 

Results: 

  • Facebook:  
  • Followers: Maintained at 11.3k. 
  • Reach: Increased from 269 to 7.7k  
  • Instagram:  
  • Followers: Maintained at 3.3k. 
  • Reach: Increased from 72 to 521  
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