Project Objective
The primary goal was to build strong brand equity and customer loyalty by transforming everyday retail touchpoints into memorable brand experiences. The activation needed to be visually impactful, durable, and scalable across multiple outlets—while remaining faithful to the brand’s fun, energetic personality.
The Challenge
Operating within a fast-moving and crowded FMCG environment, the challenge was to:
- Cut through visual clutter at retail outlets
- Create POS materials that were both functional and brand-forward
- Maintain consistency across multiple materials and locations
- Ensure durability under high-traffic retail conditions
The activation also needed to appeal to both retailers and end consumers, strengthening trust and preference at the point of purchase.
Our Approach
E&M Creative Agency implemented a 360° POS branding and activation strategy, combining creativity, production excellence, and on-ground execution:
Creative Design
We developed vibrant, high-energy designs aligned with Benny & Jolly Jus’ brand identity—leveraging bold color, playful typography, and strong product visibility.
POS Production
Using premium materials and high-quality printing techniques, we produced a wide range of branded assets designed for durability and daily retail use.
Market Deployment
Our team coordinated distribution and activation across selected retail outlets, ensuring correct placement, brand consistency, and immediate visual impact.
Execution Highlights
- Branded Apparel: T-shirts, aprons, and caps for brand ambassadors to increase visibility and human engagement
- Functional POS Items: Branded bowls, plates, and water bottles used directly in consumer interaction
- In-Store Visibility: Posters and product hangers designed to draw attention and reinforce brand recall
- Consistent Branding: Unified visual language across all POS materials for strong shelf and store presence
Results & Impact
- Stronger Brand Equity: Increased recognition and emotional connection with consumers at the point of sale
- Improved Customer Loyalty: Higher repeat purchases driven by consistent and engaging brand touchpoints
- Market Positioning: Benny & Jolly Jus emerged as a top-of-mind brand within its category in activated locations
- Retail Engagement: Enhanced retailer buy-in due to professional, high-quality POS materials
Why E&M Creative Agency Limited?
E&M Creative Agency Limited delivers end-to-end brand solutions that seamlessly integrate strategy, creativity, and execution. Our capabilities span:
- Brand strategy & creative design
- Printing & production
- POS branding & activations
- Market rollouts & promotions
With operations across 21 African countries, we provide scalable Pan-African branding solutions that drive measurable business impact.
PDF document sowing the mockups, download here