Campaign Objectives
- Create awareness about Cadbury’s 200-year celebration and evoke core Cadbury memories.
- Drive engagement by encouraging consumers to share their Cadbury memories.
- Drive conversions through the limited-edition vintage packs.
Campaign Mechanics
Mechanic 1
- Purchase: Consumers buy any 4 CDM 80g or 2 CDM 150g Vintage Packs.
- Redemption: Find unique numbers inside the wrappers, scan the QR code, and enter the numbers on www.Cadbury.Africa.
- Memory Sharing: Share a personal Cadbury memory for a chance to win prizes.
Mechanic 2
- In-Store Giveaway: Purchase any 4 80g or any 2, 150g packs and receive a free Cadbury branded t-shirt instantly.
Campaign Execution
- In-store activations: Conducted in over 50 stores across Kenya.
- Duration: 5 weeks (Saturdays and Sundays)
- SALES
80g – 46,511 Cadbury Chocolate bars sold
150g – 11,234 Cadbury Chocolate bars sold
- TARGETS
80g – 36,568 – 121 % Achieved.
150g – 32,140 – 65% to go.