Cadbury at 200 years.

The Cadbury 200 Years Campaign celebrated Cadbury’s 200-year history by fostering nostalgia and engagement. Consumers shared memories and purchased limited-edition products. This strategy aimed to create a strong connection with consumers and boost sales. 

Our Role

We recruited and trained brand ambassadors to represent Cadbury effectively. By using data collection systems and store visits, we monitored sales and analyzed competition. We provided weekly reports to the client, helping them see the progress of the campaign. 

Campaign Objectives 

  • Create awareness about Cadbury’s 200-year celebration and evoke core Cadbury memories. 
  • Drive engagement by encouraging consumers to share their Cadbury memories. 
  • Drive conversions through the limited-edition vintage packs. 

Campaign Mechanics 

Mechanic 1 

  • Purchase: Consumers buy any 4 CDM 80g or 2 CDM 150g Vintage Packs. 
  • Redemption: Find unique numbers inside the wrappers, scan the QR code, and enter the numbers on www.Cadbury.Africa
  • Memory Sharing: Share a personal Cadbury memory for a chance to win prizes. 

Mechanic 2 

  • In-Store Giveaway: Purchase any 4 80g or any 2, 150g packs and receive a free Cadbury branded t-shirt instantly. 

Campaign Execution 

  • In-store activations: Conducted in over 50 stores across Kenya. 
  • Duration: 5 weeks (Saturdays and Sundays) 
  • SALES 
    80g – 46,511 Cadbury Chocolate bars sold 

150g – 11,234 Cadbury Chocolate bars sold 

  • TARGETS 

80g – 36,568 – 121 % Achieved. 

150g – 32,140 – 65% to go.

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