Cadbury at 200 years.

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Campaign Objectives 

  • Create awareness about Cadbury’s 200-year celebration and evoke core Cadbury memories. 
  • Drive engagement by encouraging consumers to share their Cadbury memories. 
  • Drive conversions through the limited-edition vintage packs. 

Campaign Mechanics 

Mechanic 1 

  • Purchase: Consumers buy any 4 CDM 80g or 2 CDM 150g Vintage Packs. 
  • Redemption: Find unique numbers inside the wrappers, scan the QR code, and enter the numbers on www.Cadbury.Africa. 
  • Memory Sharing: Share a personal Cadbury memory for a chance to win prizes. 

Mechanic 2 

  • In-Store Giveaway: Purchase any 4 80g or any 2, 150g packs and receive a free Cadbury branded t-shirt instantly. 

Campaign Execution 

  • In-store activations: Conducted in over 50 stores across Kenya. 
  • Duration: 5 weeks (Saturdays and Sundays) 
  • SALES 
    80g – 46,511 Cadbury Chocolate bars sold 

150g – 11,234 Cadbury Chocolate bars sold 

  • TARGETS 

80g – 36,568 – 121 % Achieved. 

150g – 32,140 – 65% to go.

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