Campaign Strategy:
- Target Audience Definition: We identified Detrex’s target audience as families and individuals concerned about health and hygiene, and those seeking effective germ protection solutions.
- Content Strategy: We developed a content strategy focused on creating engaging and informative content that highlighted the importance of germ protection and positioned Detrex as a reliable solution against germs. This included:
- Relatable Content: Creating content that resonates with the target audience’s daily lives and concerns.
- User-Generated Content: Encouraging consumers to share their experiences with Detrex using branded hashtags.
- Social Media Engagement: We actively engaged with followers through comments, responses, and direct messages, fostering a sense of community and building relationships.
- Paid Advertising: We strategically placed paid ads on Facebook and Instagram, targeting our defined audience, using compelling visuals, and messaging.
Results:
- Facebook:
- Followers: Increased to 10.2k
- Reach: Reached 5.8 million people.
- Link Clicks: Recorded 12.5k clicks.
- Instagram:
- Followers: Increased to 420 followers.
- Reach: Reached 7k people.
- Link Clicks: Recorded 478 clicks.