Execution
1. Brand Analysis:
- Talent Selection: We sought an MC and DJ who resonated with the target audience and created a high-energy and inclusive atmosphere.
2. Creative Concept:
- Visual Identity: We created a visual identity that incorporated the MTV Staying Alive Foundation’s branding elements while adding a fresh and engaging touch.
3. Material Design:
- Printed Materials: We designed banners, step-and-repeat media banners, mic cubes, signage, and other printed materials that incorporated the event’s theme and visual identity.
- Merchandise: We designed branded T-shirts, hoodies, tote bags, and other merchandise that reflected the event’s theme and served as promotional items.
4. Event Setup and Coordination:
- On-Site Design: We oversaw the on-site design and setup, ensuring that the event space was visually appealing and aligned with the creative concept.
- Equipment Coordination: We coordinated the rental and setup of necessary equipment, such as tents, stages, sound systems, and lighting.
- Event Flow: We assisted in planning the event flow and ensuring a smooth and engaging experience for participants.
Results
- Enhanced Brand Visibility: The creative elements effectively showcased the MTV Staying Alive Foundation’s brand and mission.
- Engaging Experience: The event’s theme and visual identity created a memorable and engaging experience for participants.
- Successful Auditions: The well-organized and visually appealing event environment contributed to a successful audition process.
- Positive Feedback: The event received positive feedback from participants and attendees.











