Design, Printing, Production & Branding

Driving Brand Visibility for Jotun Through Strategic Vehicle Branding in Africa

Jotun Paints approached E&M Creative Agency Limited with the goal of amplifying brand visibility across key African markets through a large-scale vehicle branding initiative. As a global leader in decorative, protective, and marine coatings, Jotun needed a campaign that could translate its strong brand identity into a mobile presence—turning everyday fleet movement into continuous brand exposure.

The brief required us to create vehicle wraps that adhered to Jotun’s global brand standards while being impactful and culturally relevant within diverse African markets. The campaign needed to emphasize Jotun’s core values—durability, innovation, and trust—through cohesive design, premium production quality, and flawless on-ground execution across multiple vehicle types.

Our Role

E&M Creative Agency led the project from concept to completion, strategically transforming Jotun’s fleet into powerful mobile marketing assets. Our team began by aligning all designs with Jotun’s global brand guidelines, ensuring precise color matching, consistent logo placement, and messaging tailored for visibility and local resonance.

We crafted dynamic, clean, and high-contrast vehicle wrap designs that maintained strong visibility from a distance and showcased Jotun’s key product lines—from decorative to industrial coatings. Our production team oversaw high-quality vinyl printing, weather-resistant finishing, and professional installation across various fleet models, ensuring long-lasting durability on the road.

Through thoughtful brand alignment, design excellence, and meticulous execution, we delivered a campaign that significantly elevated Jotun’s presence in both urban and industrial zones, reinforced its premium market position, and demonstrated the power of strategic vehicle branding across Africa.

Project Overview

Jotun, a global leader in decorative and protective paints, sought to amplify its brand visibility across key African markets through a high-impact vehicle branding campaign. E&M Creative Agency Limited was entrusted with the task of transforming Jotun’s fleet into mobile brand ambassadors—vehicles that not only move but communicate, captivate, and convert.

Creative Strategy & Execution

🎯 Brand Alignment
We began by aligning the vehicle branding with Jotun’s global identity while adapting it to resonate with local audiences. This involved:

Color matching to Jotun’s signature palette
Strategic placement of logos and product visuals
Messaging that emphasized durability, innovation, and trust

🎨 Design Excellence
Our design team created bold, clean, and visually striking wraps that:

Maintained visibility from long distances
Highlighted Jotun’s product categories (marine, decorative, industrial)
Balanced aesthetics with functionality for various vehicle types

🚚 On-Ground Execution
From concept to completion, we managed:

Print production using weather-resistant, high-quality vinyl
Installation across multiple vehicle models
Quality assurance to ensure consistency and longevity

Impact & Results

Increased brand recall in urban and industrial zones
Enhanced mobile visibility across key routes and regions
Strengthened Jotun’s market positioning as a premium paint brand in Africa

Why E&M Creative Agency Is Africa’s Vehicle Branding Leader

✅ Pan-African Experience: We understand regional branding dynamics
🎯 Strategic Design Thinking: Every wrap is a story on wheels
🛠️ Executional Excellence: From print to installation, we deliver with precision