Fresh Fri Cooking Oil – Healthy option Campaign

Campaign Strategy: 

1. Target Audience Definition: We identified Fresh Fri’s target audience as health-conscious individuals who prioritize healthy cooking and nutrition. 

2. Content Strategy: We developed a content strategy focused on creating engaging and informative content that highlighted the health benefits of Fresh Fri cooking oil. This included:  

1. Healthy Recipes: Sharing delicious and nutritious recipes that featured Fresh Fri cooking oil. 

2. Product Benefits: Emphasizing the cholesterol-free and premium quality of Fresh Fri. 

3. Cooking Tips: Providing helpful cooking tips and techniques for healthy meal preparation. 

3. Social Media Engagement: We actively engaged with followers through comments, responses, and direct messages, fostering a sense of community and building relationships. 

4. Paid Advertising: We strategically placed paid ads on Facebook and Instagram, targeting our defined audience and using compelling visuals and messaging. 

Results: 

• Facebook:  

• Followers: Increased from 15.3k to 28.9k  

• Reach: Reached 7.5 million people. 

• Link Clicks: Recorded 60.9k clicks. 

• Instagram:  

• Followers: Maintained at 3.7k. 

• Reach: Reached 420.8k people. 

• Link Clicks: Recorded 250 clicks.