Campaign Strategy:
- Brand Identity Reinstatement: We focused on reaffirming Salit Cooking Oil’s existing brand identity as an affordable and effective cooking oil.
- Content Strategy: We developed content that emphasized the product’s affordability and ability to enhance the taste of meals.
- Visual Appeal: We created eye-catching posters and art copies that captured attention and conveyed the brand’s messaging effectively.
- Targeted Advertising: We strategically placed paid ads on Facebook and Instagram, targeting existing customers and potential new buyers.
Results:
- Facebook:
- Followers: Maintained at 11.3k.
- Reach: Increased from 269 to 7.7k
- Instagram:
- Followers: Maintained at 3.3k.
- Reach: Increased from 72 to 521