Campaign Strategy:
- Target Audience Definition: We identified Sawa Bathing Soap’s target audience on Facebook and Instagram. This included parents of young children, individuals interested in family-friendly products, and those seeking adventurous and fun bathtime experiences.
- Content Strategy: We developed a content strategy focused on creating engaging and visually appealing content that aligned with the “adventurous soap for kids” positioning. This included:
- Happy Bathtime Moments: Showcasing families enjoying fun and playful moments in the bathroom with Sawa Bathing Soap.
- Product Benefits: Highlighting the unique features and benefits of Sawa Bathing Soap, such as fun scents.
- Paid Advertising: We strategically placed paid ads on Facebook and Instagram, targeting our defined audience and using eye-catching visuals and compelling messaging.
- Community Engagement: We actively engaged with followers through comments, responses, and contests, fostering a sense of community and encouraging interaction.
Results:
- Facebook:
- Reach: Increased to 4.7M
- Followers: Increased to 15.4k
- Link Clicks: Increased to 4.9k
- Instagram:
- Followers: Maintained at 1.3k.
- Reach: Increased to 457.3k
- Link Clicks: 101 link clicks