Design, Printing, Production & Branding

Transforming Family Bank Branch Identity Through Strategic Branding & Production Excellence

Family Bank, one of Kenya’s most trusted financial institutions, embarked on a nationwide effort to modernize and unify its branch identity. The objective was to create a cohesive, customer-centric retail experience that reflected the bank’s evolving brand strategy and strengthened its presence in competitive urban environments.

E&M Creative Agency Limited was commissioned to design and execute a complete transformation of the branch—from the visual identity and signage system to interior and exterior brand elements. The brief required high-impact design, precision production, and flawless installation, all delivered within a tight timeline and without disrupting day-to-day banking services.

Our Role

As the lead branding and production partner, E&M Creative Agency delivered a full end-to-end solution, combining creative strategy with technical execution. Our team developed refreshed visual concepts aligned with Family Bank’s brand guidelines, ensuring consistency across every customer touchpoint—from storefront visibility to interior navigation.

We managed the entire production workflow, including the printing of high-resolution, UV-resistant vinyl; fabrication of custom 3D illuminated signage; and creation of directional and service displays. Our installation teams worked on-site with surgical precision—dismantling outdated elements, applying new graphics, and mounting signage without interrupting banking operations.

Through meticulous coordination, premium materials, and design-led execution, we transformed the branch into a compelling retail environment that enhanced walk-in traffic, improved brand recall, and strengthened Family Bank’s identity as a modern, customer-focused financial institution.

The Challenge

Family Bank, a leading financial institution in Kenya, sought to revamp its branch identity to align with its evolving brand strategy. The goal was to create a visually cohesive, modern, and high-impact retail experience that would resonate with both walk-in customers and passersby. The project required a full-scope branding solution—from concept design to final installation—executed within a tight timeline and with zero disruption to banking operations.

Our Approach

As the lead creative and advertising partner, E&M Creative Agency Limited deployed a 360° branding strategy that combined:

Creative Design: We developed a refreshed visual identity using Family Bank’s brand guidelines, ensuring consistency across all touchpoints.
Large Format Printing: High-resolution, UV-resistant vinyl graphics were printed for long-lasting outdoor and indoor application.
Signage Production: Custom-fabricated 3D signage with LED illumination was engineered for maximum visibility, day and night.
On-Site Installation: Our team executed a seamless installation process, including dismantling outdated signage, applying vinyl wraps, and mounting new signs—all while the branch remained operational.

Execution Highlights

Window Vinyl Branding: Applied premium blue vinyl across all glass surfaces to reinforce brand color and enhance privacy.
3D Signage Fabrication: Produced and installed illuminated signs for both the Retail Banking and Corporate Banking sections.
Directional & Service Signage: Installed branded panels for services like Visa, MoneyGram, Western Union, M-Pesa, and ATM access, improving customer navigation.
Night Visibility: Ensured all signage was backlit for 24/7 brand presence, enhancing visibility and foot traffic after hours.

Results

+65% Increase in Walk-In Engagement within the first month post-installation.
Improved Brand Recall among customers due to consistent visual identity.
Enhanced Google Maps Visibility through updated storefront visuals.
Zero Downtime during installation, maintaining uninterrupted banking services.

Let’s Build Your Brand
Looking to transform your retail or corporate space?
📩 Contact E&M Creative Agency Limited – Africa’s leading branding and production partner.