The Challenge
Family Bank, a leading financial institution in Kenya, sought to revamp its branch identity to align with its evolving brand strategy. The goal was to create a visually cohesive, modern, and high-impact retail experience that would resonate with both walk-in customers and passersby. The project required a full-scope branding solution—from concept design to final installation—executed within a tight timeline and with zero disruption to banking operations.
Our Approach
As the lead creative and advertising partner, E&M Creative Agency Limited deployed a 360° branding strategy that combined:
- Creative Design: We developed a refreshed visual identity using Family Bank’s brand guidelines, ensuring consistency across all touchpoints.
- Large Format Printing: High-resolution, UV-resistant vinyl graphics were printed for long-lasting outdoor and indoor application.
- Signage Production: Custom-fabricated 3D signage with LED illumination was engineered for maximum visibility, day and night.
- On-Site Installation: Our team executed a seamless installation process, including dismantling outdated signage, applying vinyl wraps, and mounting new signs—all while the branch remained operational.
Execution Highlights
- Window Vinyl Branding: Applied premium blue vinyl across all glass surfaces to reinforce brand color and enhance privacy.
- 3D Signage Fabrication: Produced and installed illuminated signs for both the Retail Banking and Corporate Banking sections.
- Directional & Service Signage: Installed branded panels for services like Visa, MoneyGram, Western Union, M-Pesa, and ATM access, improving customer navigation.
- Night Visibility: Ensured all signage was backlit for 24/7 brand presence, enhancing visibility and foot traffic after hours.
Results
- +65% Increase in Walk-In Engagement within the first month post-installation.
- Improved Brand Recall among customers due to consistent visual identity.
- Enhanced Google Maps Visibility through updated storefront visuals.
- Zero Downtime during installation, maintaining uninterrupted banking services.
Let’s Build Your Brand
Looking to transform your retail or corporate space?
📩 Contact E&M Creative Agency Limited – Africa’s leading branding and production partner.
