Turaco POS Activation in Kenya & Uganda

Turaco, a leading insurance provider in East Africa, set out to strengthen its brand presence across Kenya and Uganda by creating a consistent, professional, and highly visible identity at customer-facing touchpoints. Operating in markets where trust and credibility are essential, Turaco required POS branding and merchandise that would reinforce reliability while engaging customers and staff alike.

E&M Creative Agency Limited was appointed to deliver a full-scope branding solution, managing the process from creative design through production and regional deployment.

Our Role

As the lead creative and production partner, E&M Creative Agency Limited delivered an end-to-end POS activation, combining strategic design with precision production and coordinated rollout. We ensured brand consistency across all materials while adapting execution for multi-market deployment.

Project Objective

The objective was to enhance brand visibility and customer engagement through high-quality POS materials and functional merchandise that aligned with Turaco’s brand values. The activation needed to support field teams, elevate brand perception, and create positive, lasting impressions across both markets.

The Challenge

The key challenges included:

Maintaining brand consistency across two markets
Producing merchandise that was both functional and premium
Ensuring durability for everyday use in high-touch environments
Delivering on time while coordinating cross-border logistics

The solution needed to strengthen trust while remaining practical for staff and customers in real-world use.

Our Approach

E&M Creative Agency implemented a structured, multi-phase activation strategy:

Creative Design
We developed clean, professional designs strictly aligned with Turaco’s brand guidelines, ensuring clarity, consistency, and strong brand recall.

Production Excellence
All POS items and merchandise were produced using high-quality materials and finishing techniques to guarantee durability, usability, and a premium look and feel.

Regional Deployment
We coordinated delivery and distribution across Kenya and Uganda, ensuring timely rollout and consistent brand representation in both markets.

Execution Highlights

Branded Stationery: Pens and notebooks designed for daily use and continuous brand exposure
Lifestyle Merchandise: Bottles, flasks, caps, and T-shirts reinforcing brand presence beyond the point of sale
Functional Accessories: Key rings and gift bags supporting customer engagement and promotional activities
Operational Branding: Staff ID cards ensuring professional representation and brand alignment

(Design mockups and deployed materials are showcased in the accompanying visuals.)

Results & Impact

Increased Brand Recognition: Stronger visibility and recall across retail and activation points in Kenya and Uganda
Enhanced Customer Engagement: Branded merchandise facilitated positive interactions and improved trust
Market Positioning: Turaco reinforced its image as a professional, customer-focused insurance brand in East Africa

Here are the mockups, download document