Why did we do this?
- To increase brand visibility: Enhance Afrisense’s recognition among Kenyan shoppers.
- To engage shoppers: Foster interaction and positive experiences with the Afrisense Bathing Bar brand.
- To drive sales: Increase the number of Afrisense Bathing Bars sold.
- To secure digital coverage: Leverage the Miss Earth Kenya 2024 association for online promotion.
Where did we Execute?
Leading supermarkets across Kenya.
How did this Work?
- Strategic product placement: Afrisense Bathing Bars were strategically positioned in leading supermarkets.
- Miss Earth Kenya 2024 in-store tour: Capitalizing on the pageant’s success, a promotional tour was conducted within participating supermarkets.
- Targeted sampling: Free samples of Afrisense Bathing Bar were offered to a targeted audience.
- Online promotion: Engaging photos and information about the in-store activations were promoted on social media and through digital marketing efforts.
What were the results?
- Increased brand awareness and sales: The campaign effectively increased brand recognition and sales.
- Engaged shoppers: Engaging activities and product sampling led to positive customer interaction.
- Digital coverage secured: The campaign successfully garnered online attention through social media and digital marketing efforts.
- Sales performance: A total of 3,913 Afrisense Bathing Bars were sold in just two days of activation (ongoing)
- Enhanced online presence: Social media and digital marketing efforts boosted the brand’s online visibility and engagement.
