Afrisense bathing bar September 2024 – Instore Activations

Overview

Afrisense, a renowned personal care brand and a proud partner of the Miss Earth Kenya pageant, sought to capitalize on the event’s success to increase brand visibility, engage shoppers, and drive sales. E&M Creative Agency was tasked with executing in-store activations to achieve these goals. Following the pageant’s conclusion, we strategically placed Afrisense products in leading supermarkets across Kenya, conducted engaging activities, and offered targeted sampling.

Our Role

E&M Creative Agency played a key and deliberate role in executing the Afrisense September In-Store Activations campaign. We carefully planned and executed a comprehensive strategy to ensure the campaign’s success. Our responsibilities included selecting strategic locations, conducting engaging activities, offering targeted sampling, and facilitating digital coverage. By leveraging our expertise in experiential marketing and promotions, we effectively drove consumer engagement and enhanced brand awareness.

Why did we do this?

To increase brand visibility: Enhance Afrisense’s recognition among Kenyan shoppers.
To engage shoppers: Foster interaction and positive experiences with the Afrisense Bathing Bar brand.
To drive sales: Increase the number of Afrisense Bathing Bars sold.
To secure digital coverage: Leverage the Miss Earth Kenya 2024 association for online promotion.

Where did we Execute?

Leading supermarkets across Kenya.

How did this Work?

Strategic product placement: Afrisense Bathing Bars were strategically positioned in leading supermarkets.
Miss Earth Kenya 2024 in-store tour: Capitalizing on the pageant’s success, a promotional tour was conducted within participating supermarkets.
Targeted sampling: Free samples of Afrisense Bathing Bar were offered to a targeted audience.
Online promotion: Engaging photos and information about the in-store activations were promoted on social media and through digital marketing efforts.

What were the results?

Increased brand awareness and sales: The campaign effectively increased brand recognition and sales.
Engaged shoppers: Engaging activities and product sampling led to positive customer interaction.
Digital coverage secured: The campaign successfully garnered online attention through social media and digital marketing efforts.
Sales performance: A total of 3,913 Afrisense Bathing Bars were sold in just two days of activation (ongoing)
Enhanced online presence: Social media and digital marketing efforts boosted the brand’s online visibility and engagement.