Execution
- Beauty Expert Consultation: Prior to the pageant, we organized a beauty boot camp for the contestants, featuring a renowned expert who provided skincare tips and advice.
- Custom-Built Booth: We designed and constructed a visually striking booth that showcased Afrisense Bathing Bar products and incorporated a 360-degree selfie camera for guests to capture fun moments.
- Brand Ambassador Engagement: Three trained brand ambassadors were stationed at the booth to offer personalized product information, engage with guests, and promote the benefits of Afrisense Bathing Bar.
- Interactive Experience: The booth featured a dressing table mirror, allowing guests to immerse themselves in a beauty-focused environment.
- Product Sampling: We offered complimentary samples of Afrisense Bathing Bar to encourage trial and generate interest.
- Event Coverage: Our team captured key moments of the pageant, including the crowning of the queens, to enhance our digital marketing efforts.
Outcome
- Increased Brand Awareness: The experiential activation significantly boosted brand recognition among pageant attendees and online viewers.
- Engaged Audience: The interactive elements of the booth, combined with the engaging brand ambassadors, created a positive and memorable experience for guests.
- Successful Sales: The booth generated substantial sales of Afrisense Bathing Bar products, exceeding expectations.
- Positive Online Presence: Our social media campaign, featuring event highlights and product information, garnered significant engagement and increased online visibility.
- Featured in People’s Daily: The campaign gained significant media attention, with a feature in People’s Daily – Kenyan Magazine on July 25th, further amplifying brand exposure.
- Strong Social Media Performance: According to the Meta report for July, the campaign achieved impressive results, including:
- Reach: 2.4 M
- Content Interactions: 9.1K
- Followers: 7.4 K
- Link Clicks: 5.8 K
