Campaign Mechanics:
In-Store Activation:
- Point-of-Sale (POS) Materials: Wobbler displays with QR codes were placed in supermarkets across Kenya.
- WhatsApp Bot Integration: Customers who purchased any two 48g Lunchbar Dream or Original chocolate bars, or two 23g Lunchbar Original chocolate bars, could participate in the campaign.
- Entry Method 1: Scan the QR code on the wobblers and follow the on-screen instructions.
- Entry Method 2: Send the word “MUNCH” to the dedicated WhatsApp number, enter name, phone number and email address to participate.
Prize Draw:
- Weekly Draws: Winners were selected through a monitored draw using a randomizer formula in Excel.
Prizes won:
- 16 – Bluetooth Headphones
- 24 – Cash Vouchers
- 32 – Gaming Coupons
- 40 – Movie Tickets
- Grand Prize (Weekly): 8 Samsung A54 Smartphones
Campaign Execution:
- Television Commercial (TVC): A 30-second TVC aired on Citizen TV to generate brand awareness and excitement around the campaign.
- WhatsApp Bot Support: A dedicated team managed the WhatsApp bot, aiding entries.
Results:
- Engagement: The campaign generated significant customer participation through WhatsApp entries.
- Brand Awareness: Increased in-store visibility and TVC placement enhanced brand awareness among the target audience.
- Sales: Data on sales uplift was not a major task, but the campaign contributed to increased Lunchbar purchases due to the incentive structure.
Here are some of the Lucky Lunchbar Much Much More Campaign Winners:
