Ushindi Bathing Soap – The Return of the Legend Digital Marketing Campaign 

By /

Campaign Goals: 

  • Reintroduce Ushindi Bathing Soap to consumers. 
  • Highlight the new product features and benefits. 
  • Create buzz and excitement around the partnered roadshows. 

Campaign Strategy: 

  1. Target Audience Definition: We identified Ushindi Bathing Soap’s target audience, focusing on households across Kenya. 
  1. Content Strategy: We developed a content strategy centered around the “The Return of the Legend” theme. This included:  

Product Showcase: Highlighting the new packaging and enhanced stain-removing formula. 

Nostalgia: Evoking nostalgia for the Ushindi brand and its long-standing presence in the market. 

Visual Storytelling: Creating engaging visuals that associated Ushindi with muddy adventure and problem-solving. 

  1. Paid Advertising: We implemented targeted paid advertising campaigns on Facebook and Instagram, promoting the relaunch and using eye-catching visuals. 
  1. Roadshow Activation: We designed eye-catching posters with relatable art copies for every region visited. This aided the partnership roadshow activation with known radio stations (Inooro FM, Radio Citizen, Muuga FM, Sulwa FM)  

Results: 

Facebook:  

  • Followers: Increased to 12.5k 
  • Reach: Increased to 6.6M 
  • Link Clicks: Increased to 8.4k 

Instagram:  

  • Followers: Maintained at 1.1k. 
  • Reach: Increased to 628k  
  • Link Clicks: Increased to 186  
Scroll to Top