Campaign Strategy:
- Target Audience Definition: We identified Afrisense’s target audience on Facebook and Instagram. This included demographics (age, gender, location) and interests (natural beauty, healthy living, African heritage).
- Content Strategy: We developed engaging and informative content calendars for both platforms. This included:
Product Highlight: Showcasing the benefits and ingredients of Afrisense bathing bars.
Lifestyle Content: Creating content that resonates with the target audience’s interests (e.g., self-care tips, natural beauty hacks).
User-Generated Content (UGC) Encouragement: Encouraging customers to share their experiences with Afrisense using branded hashtags.
- Paid Advertising: We implemented paid advertising campaigns on both platforms, targeting our defined audience and using compelling visuals and captivating ad copy.
- Community Engagement: We actively engaged with followers through comments, responses, and contests. This fostered a sense of community and encouraged repeat visits.
- In-Store Tours with Miss Earth Kenya 2024: We organized in-store tours with Miss Earth Kenya 2024, visiting various supermarkets across Kenya to promote Afrisense bathing bars and engage with potential customers.
- Event Coordination: We assisted in the organization of the Miss Earth Kenya coronation event, where the winner received a contract with Afrisense bathing bar. This provided a high-profile platform to showcase Afrisense and its products.
Results:
Social Media Growth:
- Facebook:
Followers Increased to 7.7k
Reach increased to 7.7M.
Link clicks increased to 18k. - Instagram:
Followers Increased to 207.
Reach increased to 367k.
Link clicks increased to 5.8k. - Increased Brand Awareness: The in-store tours and Miss Earth Kenya partnership significantly increased brand visibility and recognition.
- Expanded Reach: The combination of social media campaigns, influencer marketing, and in-store events helped Afrisense reach a wider audience.
- Positive Brand Perception: The association with Miss Earth Kenya enhanced Afrisense’s brand image and positioned it as a socially responsible and environmentally conscious brand.