Drive Oreo Sales: Implement an in-store activation to boost sales through a buy-and-reward mechanism.
Enhance Brand Engagement: Educate consumers on the campaign mechanics and foster a connection with the Oreo brand.
- Buy & Reward: Purchase any 4 Oreo 27.6g or 55.2g packs and receive a complimentary Oreo-branded sipper cup.
- Grand Prize Draw: Consumers entered the draw through a WhatsApp Bot for a chance to win a PS5, Android tablet, JBL speaker, Smartwatch, or shopping vouchers.
- Location: Countrywide in Kenya, targeting 60 MT outlets across major accounts (Carrefour, Naivas, Quickmart, Chandarana, Eastmatt, Onn the way, Cleanshelf).
- Duration: 4 weekends, with activations on Saturdays and Sundays.
- Activation Sessions: 480 activations, deploying 1 Brand Ambassador per store.
Oreo-branded sipper cup for immediate gratification upon the purchase of 4 Oreo packs.
• Target for the 8 day campaign was 43,656.
• Total sales amounted to 96,571.
• Target performance cumulative was at 221%