Oreo Winter Drive Campaign

Mondelez International, the owner of Oreo, tasked E&M Creative Agency to carry out instore activations for the popular cookie confectionery brand. The campaign will take place in 60 MT outlets across Kenya, including key accounts such as Carrefour, Naivas, Quickmart, and Chandarana, over three weekends and six days, with a total of 360 activation sessions. The target days will be Saturday and Sunday, which are known to be peak shopping days for consumers.

Our Role

Mondelez International entrusted E&M Creative Agency with executing in-store activations for Oreo across 60 MT outlets in Kenya, spanning three weekends and targeting peak shopping days. Our objectives were to drive Oreo sales and enhance brand engagement through a buy-and-reward mechanism. Consumers who bought four Oreo packs received a branded sipper cup and entered a grand prize draw via WhatsApp for a chance to win exciting prizes. With 480 activation sessions and 96,571 total sales achieved, we surpassed the target performance by 221%.

At E&M Creative Agency, our guiding principle is to craft tailored solutions that precisely match the demands of the industries we cater to. With mastery in marketing, advertising, research, design, printing, branding, digital services, experiential marketing, activations, promotions, M&E systems, as well as research and strategy, we excel in providing comprehensive support across various domains.

Mondelez international is one of the leading snack companies in the world.They hold the number one global position in biscuits and second in chocolates. They operate in more than 80 countries. Mondelēz international approached us to conceptualize, and design, a TTL Experiential Marketing Campaign/Activation dubbed Twist, Lick & Dunk for the popular cookie confectionary brand. A sales drive mechanic in stores for instant gratification in 60 MT outlets,4 weekends, (2 days each) ,480 activations for Twist, Lick & Dunk OREO Winter Campaign.

Platforms

Carrefour, Naivas, Quickmart, Chandarana, EastMatt ,Onn the way, Clean Shelf.

Why are we Doing this?

Drive sales of the OREO packs.

Drive brand awareness.

How Will this Work?

The campaign, through its various execution touchpoints will focus on communicating brand purpose.

Drive sales of OREO through an in-store activation with a buy and reward mechanic.
Consumers encouraged to enter the grand draw through a WhatsApp Bot to win playful prizes.
The Buy & Win mechanic is:

a) Buy any 4 27.6g and get a branded OREO sipper cup.

b) Buy any 4 55.2 g and get a branded OREO sipper cup.

Prized to be Won

PS5,
Android tablet,
Jbl speaker,
Smartwatch
Shopping vouchers

Whether you need to build brand awareness, drive sales, or engage with your target audience. We have the expertise and resources to deliver a successful campaign. Our team of experienced professionals will work closely with you to understand your unique needs and create a tailored solution that delivers real results.

So why wait? Contact us today to discuss your TTL marketing needs and see how we can help take your brand to new heights.

Achievements:

Activations was done across Carrefour, Naivas, Quickmart, Chandarana, EastMatt ,Onn the way, Clean Shelf totalling to 60 stores.