Oreo Winter Drive Campaign

The Brief

Mondelez International, the owner of Oreo, tasked E&M Creative Agency to carry out instore activations for the popular cookie confectionery brand. The campaign will take place in 60 MT outlets across Kenya, including key accounts such as Carrefour, Naivas, Quickmart, and Chandarana, over three weekends and six days, with a total of 360 activation sessions. The target days will be Saturday and Sunday, which are known to be peak shopping days for consumers.


Drive Oreo Sales: Implement an in-store activation to boost sales through a buy-and-reward mechanism.

Enhance Brand Engagement: Educate consumers on the campaign mechanics and foster a connection with the Oreo brand.


  • Buy & Reward: Purchase any 4 Oreo 27.6g or 55.2g packs and receive a complimentary Oreo-branded sipper cup.
  • Grand Prize Draw: Consumers entered the draw through a WhatsApp Bot for a chance to win a PS5, Android tablet, JBL speaker, Smartwatch, or shopping vouchers.


  • Location: Countrywide in Kenya, targeting 60 MT outlets across major accounts (Carrefour, Naivas, Quickmart, Chandarana, Eastmatt, Onn the way, Cleanshelf).
  • Duration: 4 weekends, with activations on Saturdays and Sundays.
  • Activation Sessions: 480 activations, deploying 1 Brand Ambassador per store.

Instant Giveaways:

Oreo-branded sipper cup for immediate gratification upon the purchase of 4 Oreo packs.

Sales Performance:

• Target for the 8 day campaign was 43,656.

• Total sales amounted to 96,571.

• Target performance cumulative was at 221%

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